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White castle Swot Research

 Burger King Swot Analysis Composition

White castle SWOT Evaluation

Strength: White castle serves a lot of hamburgers that is typically not available in other fast food restaurant. Some of the good examples are, BK Mushroom Switzerland which acts beef patty and capped with mushroom sautГ©ed sauce, Grilled Chicken burger which can be prepared by grilling the rooster patty yet others. Most of the hamburgers prepared in Burger King happen to be cooked by properly grilling them more than fire. Burger King also provide varieties of side dishes inside their restaurants just like mozzarella twigs, apple curry, Hershey's pie and others. Weakness: Burger King would not advertise their products like all their competitors do. Muslims whom are not familiar with Burger King would be reluctant to try out their burgers as they are not sure unique halal or not. White castle also cannot produce more sales than McDonald's due to lack marketing strategy which would place them in a disadvantage place in areas dominated simply by McDonald's. Option: Burger King could improve their sales by producing more promotions for their products. They will could also available new twigs in key city all around the worlds and some rural areas. Some of the state in Malaysia doesn't have White castle in their town so , Burger King could try to open new outlet that may greatly superior their sales. Threat: White castle faces threat from other main burger fast food restaurant such as McDonald's and Wendy's. McDonald's produced the very best percentage product sales among the three which is a menace for White castle. The cost to make the cheese burger during inflation and insufficient sales places Burger King in a tough spot and other hamburger fast food restaurant could take benefit to advertise new product and hence elevating their product sales.

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